Sr. Consultant, Brand Performance Marketing

Working as a Sr. Consultant at Inbound Brand Performance Marketing Team

As a Sr. Consultant, you will take charge of advanced performance marketing operations, leading large-scale campaigns across multiple platforms and ensuring superior outcomes. This role focuses on advanced campaign management, multi-channel optimization, strategic planning, and deep data analysis, all while collaborating with cross-functional teams to deliver exceptional client results. You will also have the opportunity to work with industry-leading brands such as Turkcell, Boyner, Sephora, Decathlon, Flormar, Gap, and Marks & Spencer, contributing to their success through innovative marketing initiatives.

If you are highly skilled in digital advertising, passionate about data-driven marketing, and eager to contribute to complex, high-impact campaigns, we invite you to join our team and make a significant impact.

JOB REQUIREMENTS

The ideal candidate for this role will have the below experience and qualifications:

• Analytical mindset with strong problem-solving skills and data interpretation abilities.

• Proven ability to work independently and manage complex advertising accounts without supervision.

• Expertise in multi-channel performance marketing, campaign optimization, and budget management.

• In-depth understanding of advanced KPIs, A/B testing methodologies, and audience segmentation.

• Proficiency in advanced tools such as Excel modeling and reporting dashboards.

• Deep technical knowledge of advertising platforms (Google Ads, Facebook Ads Manager, etc.).

• Excellent communication skills in Turkish and English, both written and verbal.

• Strong leadership and team collaboration skills, capable of mentoring junior team members.

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).

• 4+ years of experience in performance marketing or a similar role.

• Ability to align marketing strategies with business goals and deliver actionable insights to clients.

• Great work ethic and positive attitude.

KEY TASKS & RESPONSIBILITIES

• Lead end-to-end execution of high-budget campaigns across multiple platforms.

• Develop and implement large-scale, complex campaign strategies aligned with client objectives.

• Monitor advanced metrics and adjust campaigns for optimal performance.

• Perform in-depth analysis to uncover trends and actionable insights for campaigns.

• Establish benchmarks for campaign performance, reporting, and quality standards.

• Collaborate with the technical team to ensure ad platforms function correctly and efficiently.

• Serve as the primary point of contact for high-profile client accounts, managing day-to-day needs.

• Suggest and implement operational improvements to enhance campaign efficiency.

• Conduct A/B testing, analyze results, and integrate findings into ongoing campaigns.

• Ensure compliance with advertising platforms' requirements and technical best practices.

• Work closely with the Brand Performance Marketing Strategist to align operational tasks with broader performance marketing strategies.

• Maintain strong communication with platform representatives (e.g., Google, Facebook, Youtube) to refine brand strategies.

• Foster strong relationships with clients, understanding their needs and proactively planning next steps.

• Support knowledge sharing within the team and lead initiatives to improve internal workflows.

• Helping to drive continual improvement to Inbound’s project management processes.

HR PACKAGE

• Complementary health insurance starting from day 1,

• 7.700 TL/month meal card

• Monthly leave day and birthday leave

• Ample room for personal growth supported with sectoral workshop attendance and webinars.

• And other legal benefits, for sure.